SEO writing for the Finance and FinTech industry

FinTech SEO – A Different Story? 

In digital marketing, traffic refers to the number of people who visit a website via a search engine. The increased traffic can grow a company’s pool of potential customers, increasing its revenue. So, this begs one question: What are the most effective ways for a company to implement fintech SEO writing and help grow its business? 

To maximise the potential traffic to a website, one should be looking to optimise the website’s content for the search engine. This process is called SEO, or ‘search engine optimisation.

The financial services industry is a competitive market to rank in, so detailed research is necessary to develop a business strategy and provide a better ROI.  

Fintech SEO writing
Image Credit: Nick Morrison

How FinTech SEO is Different to SEO in Other Sectors

Fintech has become an increasingly important sector of the global economy. According to Research and Markets, the international financial technology market was estimated at more than 7 trillion USD, precisely USD 7301.78 billion in 2020.  

In addition, the market is expected to grow at more than 25% per annum.

As such, there is a growing demand for finance-related products and services. However, due to the relatively recent advent of such products and services, many businesses struggle to understand the optimal way to gain visibility online. One key determinant to gaining such visibility is developing a solid presence on Google (and other search engines).

An effective way to do this is through fintech SEO writing. Fintech SEO writing involves using keywords relevant to the sector and including terms specific to your product or service.

However, when engaging in fintech SEO writing, it is crucial to choose the right keywords. If you select a very generic term, you might not attract the right audience or will not be able to rank. 

Consequently, your targeting may point at a wide range of audiences instead of just those interested in your particular product or service.

On the flip side, you risk missing out on valuable opportunities by using a very narrow term. 

For this reason, when developing financial SEO content, it is essential to understand the target audience and conduct proper keyword research. 

Highly Competitive Landscape

The highly competitive landscape of fintech makes it difficult for companies to get noticed by consumers. As mentioned earlier, there is a lot of competition in the fintech space.

Two factors mainly drive competition in fintech:

  • The increased contest of tech companies such as Google, Apple, Facebook for customers of the finance industry through their newly developed financial services such as payment services, wallets and loans
  • The technological simplification of financial services (‘digitalisation’) attracts many new businesses to compete for the same customer financial incumbents as banks and insurance providers. 

Any company looking to enter the fintech space must ensure that its brand stands out from the crowd. They need to ensure that they provide value to their clients and users to achieve this.

It requires them to create unique solutions that solve problems faced by the consumer. They should also focus on creating SEO-friendly fintech content that helps educate consumers and improve their industry knowledge.

One thing to avoid is simply promoting your brand by using generic marketing techniques. Instead, focus on building relationships with your audience. As a result, you can build trust and credibility among your readers. Additionally, it will help increase your chances of getting more organic traffic.

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Expensive Keywords in FinTech

A common challenge for companies trying to rank with fintech SEO writing is the high cost of acquiring highly targeted keywords. This is true both for bidding on ads (‘SEA’) or creating content and building backlinks (‘SEO’). 

For example, a company might want to rank for “crypto trading platform”. According to the Ahrefs keyword tool, this phrase’s average monthly search volume is nearly 7k. In addition, Ahrefs estimates the ranking difficulty for this term to be at the very top of the difficulty spectrum.  

Consequently, companies need to put more effort and funds into creating finance SEO content to rank for such competitive keywords. 

High Topic Complexity

High topic complexity in fintech makes it even harder for companies to stand out.

As mentioned above, fintech has become increasingly popular over the past few years. Accordingly, there are now an increasing number of topics available to cover.

This means that it is becoming extremely challenging for companies to find relevant topics to cover.

It is vital to identify the most pressing issues within the fintech space applicable to your customer needs and then develop content around them to overcome these problems. By focusing on specific areas, you can help your audience better understand the industry’s current challenges and provide potential solutions.

However, this is where we witness the main difference between fintech SEO writing and writing SEO-friendly content for other industries. The leading issue finance industry companies experience when marketing their services is an overwhelming shortage of fintech SEO writers.

While most content writers can produce SEO articles for easily comprehensible niches, it takes a finance industry expert to develop content for a fintech company. 

Stricter Quality Requirements than Other Industries

Before creating a content strategy for a financial company, it is necessary to consider how stringent the quality requirements are for the relevant industry.

In other words, you have to be careful not to fall into the trap of producing generic content that will do little to differentiate your product or service from others.

If you fail to meet the strict quality standards set by the finance industry, you may risk losing customers who could perceive your content as being unprofessional.

The best way to ensure quality is to hire a professional writer who understands the nuances of the finance industry and has the skills required to produce content that meets the industry’s exacting standards.

The key takeaway is that fintech SEO writing requires a different approach than other content writing types. As a result, it is essential to use the right tools and techniques to create engaging and informative content.

brown and white concrete buildings

Essential Considerations in Fintech SEO Writing 

The audience for financial services includes highly informed individuals, decision-makers, professionals, and people who work with money.

These individuals are generally highly educated and demanding. Therefore, they expect quality content that provides them with valuable information. It should be entertaining to read.

Therefore, if you want to succeed in the fintech market, it is vital to focus on providing top-of-the-line content that is well written and structured.

Here are some tips that will help you improve your fintech SEO writing:

  1. Be Specific

It is crucial to be very specific when writing for the finance industry. This includes using the correct terminology and avoiding jargon. Also, ensure that you only write about things that matter to the target audience.

  1. Use Keywords Appropriately

It is essential to use keywords appropriately. If you are writing a long article, try to include at least one keyword per paragraph. However, if you are writing a short blog post, avoid using too many keywords as Google doesn’t look kindly on ‘keyword stuffing’. 

  1. Include Images

Images play a huge role in helping readers remember information they learn from online content. Therefore, it is advisable to include pictures to illustrate a point.

  1. Make Sure Your Content Is Unique

While many articles are available online regarding fintech topics, plenty tend to repeat similar points. Therefore, it is recommended that you find unique ways to present the same topics to avoid this problem.

Regulation in Finance and Fintech SEO Writing

As mentioned earlier, the finance industry expects premium content. Consequently, it is imperative to follow specific rules when writing for this niche to achieve this.

First, it is necessary to understand how regulations affect the industry. For example, knowing what laws apply to banking institutions can help you write more accurately.

Second, it is essential to know which regulatory bodies exist within the sector. Knowing this will allow you to provide accurate information.

Finally, it is crucial to keep up-to-date with any new changes or updates that have been made to existing legislation. Doing so will enable you to stay ahead of the competition and support your clients’ content with up to date, relevant information. 

The Complexity of the Topic and Special Jargon

When writing for the financial industry, it is essential to understand the complexity of the topic. The term “finance” has a wide variety of meanings depending on the context. 

Moreover, there are many acronyms and expressions related to various financial services industry sectors.

This makes it difficult for people who aren’t familiar with the subject to understand your company’s content. Therefore, it is essential to clarify acronyms within a publication.

Another issue with writing for the finance industry is special jargon. Professionals in the field often use it to describe their work.

However, some people may misinterpret the meaning of these terms. Therefore, it is important to ensure that you don’t use them unless you fully understand them. Ideally, you would like to use industry jargon and, at the same time, explain it in simple terms to your audience.

To sum up, writing for the finance industry requires a lot of research, effort, and knowledge of the complex topics involved. 

Strict Content Requirements

Because the finance industry is highly regulated, writers should follow strict guidelines for this sector.

For instance, in the UK, regulations regarding ‘financial promotions’ detail that when writing about a company’s financial service, this must be clear, fair, and not misleading.

Privacy and personal data protection laws also forbid the publishing of personally identifiable information of a client.  

Furthermore, it is illegal to write about investment opportunities unless you are a qualified financial adviser. Certain exemptions of this rule are available for journalists and industry publications but not for companies advertising their investment products.

Therefore, for those who want to succeed in finance SEO writing, it is vital to learn and stick to the rules set forth by the industry.

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How Is SEO Writing Different From Technical and Informational Writing?

SEO writing differs from technical and informational writing because it focuses on providing quality content rather than just facts.

In fact, SEO writing involves using keywords throughout the text to help search engines like Google index your article for said keywords. However, this doesn’t mean you should focus on ‘keyword stuffing’.

Instead, it would help write engaging and interesting articles that are informative and useful to readers.

Furthermore, SEO writing is different because it requires understanding how search engine algorithms work. Ultimately, the goal of SEO articles is to help articles rank higher in search results.

Target Audiences

The difference between technical writing and SEO writing lies in the target audiences.

Technical writers usually provide information to other professionals within their fields. On the other hand, SEO writers aim to reach a wider audience. As a result, they typically write for general audiences instead of specific groups or individuals.

Technical writers usually provide detailed instructions or explanations for products and services. In addition, they can include step-by-step guides, manuals and instruction sheets.

On the other hand, SEO writers produce content to encourage potential customers to visit a site. They do this by focusing on the benefits of purchasing a particular good or service instead of describing its features. As a result, they create more persuasive content.

The target audience for SEO content is new clients and prospects, typically with less experience in the industry. Unlike the target audience for SEO content, readers of technical writings entail existing clients, service/product users, employees, etc. 

Length of SEO Articles Depend on Target Ranking

When writing an SEO article, you need to consider article length as one of the ranking factors. According to popular belief, longer pieces tend to get ranked better than short ones.

However, there are exceptions to this rule. For example, if your long-format article contains too many keywords and does not contain any value-adding information, it may not rank. In addition, if the article is too long, visitors might even find it difficult to read and move on to different publications.

There’s no set length of an article that determines whether it ranks well. Instead, it depends on several factors.

As mentioned earlier, quality matters more than quantity when it comes to SEO writing. Therefore, you should focus on creating unique, valuable, and relevant content rather than simply adding more words to your articles.

To achieve this, companies should comprehend what makes a piece of content valuable. Then, they need to ensure that the content meets those requirements.

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What to Avoid When Writing Finance SEO Content

Fintech SEO content writers should be aware of practices harmful to rankings. Here is a list of such practices:

  • Using Too Many Keywords

Keyword stuffing is a common mistake among SEO writers. It involves using multiple keywords throughout an article without providing any additional weight.

This practice is considered spammy and can negatively impact the rankings. The search engines view such content as low-quality and penalise websites that use keyword stuffing.

  • Not Adding Value

Content is only helpful if it provides value to your readers. So, for example, if you’re writing a guide on installing a particular software program, you should describe the steps involved in installing the program.

  • Wrong Grammar

Grammatical errors affect rankings. Google uses grammatical errors to determine whether your website is trustworthy or not.

  • Failing to Include Links

Links are essential to SEO content because they help improve your rankings by directing traffic to other pages on your site. However, you should use links sparingly.

Including too many links in posts can look spammy and hurt your rankings.

  • Incorrect Headings

Headings are another vital part of SEO content. They play a crucial role in helping people navigate your page and find the information. Incorrect headings can confuse and lead to lower conversions. You should always check your headings before publishing them.

Not everyone understands SEO and its importance. But with proper knowledge and instructions, writers can create high-ranking SEO content.

man writing on glass board

Technical SEO vs Content SEO

The most important thing to remember when creating finance SEO content is that it needs to be technical and content-oriented.

Technical SEO refers to the technical optimisation of a website to appear higher in search engine results.

On the other hand, content SEO focuses on improving the quality of your writing and following Google’s best practices.

What Is Technical SEO?

Technical SEO is a set of techniques that helps web admins optimise their sites for search engines like Google, Bing, Yahoo, etc. It is the process of making changes to your website to make it easier for search engines to crawl and index your pages.

It includes meta tags, title tags, alt text, image optimisation, removing unnecessary tags, fixing broken links, internal linking, etc.

Additionally, with the help of technical SEO, the website will have a clean URL structure, be mobile-friendly, and have no duplicate content.

Technical SEO has two primary purposes:

  • First, to make sure that users get relevant information when searching online.
  • Ensure that search engines display your website at the top of search results.

How does Technical SEO work?

Technical SEO works by making changes to the HTML code of your website. These changes are made to give search engines a better understanding of your website.

For instance, adding keywords to your titles and descriptions will help search engines understand what your website is all about. This makes it easier for them to rank your website.

To sum up, technical SEO includes all optimisation aspects to secure that a website functions correctly. These include ensuring that your web server responds quickly and setting up security measures.

What Is Content SEO?

Content marketing has become a buzzword in recent years. However, the term “content marketing” was coined by John F. Oppedahl at a journalism conference in 1996.

Content marketing is simple—create valuable content that people want to read or share. This content could range from blog articles to ebooks and infographics to videos.

Content SEO is the process of optimising your content for search engines. This means writing unique, informative, and engaging content optimised for specific keywords.

You can use keyword research tools to determine which words and phrases people use when searching for related topics. Once you know this, you can write content that targets these terms.

In addition, you should also create content that answers questions and solves problems. People looking for solutions to a problem are usually interested in reading content that offers actionable advice. 

If you don’t have any content, you won’t attract visitors to your site. In fact, according to DemandMetric, content marketing generates three times more leads than other conventional forms of marketing.

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Why Choose Us?

Our deep understanding of Google’s ranking factors comes from vast experience in SEO and content marketing. We are a team of writers, editors and finance experts working to provide quality content. In addition, we offer custom writing services for our clients.

Our team guarantees 100% originality and uniqueness of each article we produce.

We have extensive knowledge of the following areas:

  • Financial markets and trading
  • Stock market trends and analysis
  • Investment strategies and techniques
  • Trading tips and tricks
  • Cryptocurrencies and blockchain technology
  • Personal finance management
  • Retirement planning
  • Taxation and accounting
  • Insurance
  • Banking and credit cards
  • Forex and CFD trading
  • Stocks and ETFs

and many others.

Our goal is to make sure that we meet deadlines and exceed expectations every time.

We take pride in delivering original content that meets our client’s needs.

Proper Content Procedure in Content Creation

Proper content creation is more than merely writing an article and posting it. On the contrary, it is a well thought out process. 

We have a tested step-by-step procedure at All Markets that gets our clients ranked!

Firstly, we lay the foundation by researching keyword opportunities and competitor analysis. Secondly, we take our time to carefully examine the keywords to make sure they align with the clients’ goals.

Our writers specialise in creating content that ranks well on search engines.

The next thing we do is create unique, attractive, sound, and relevant content.

Next, we edit the content to ensure its readability and flow. Finally, we proofread the content to remove errors and grammatical mistakes.

Quality Content Creation Process

  1. Keyword Research
  2. Competitor Analysis
  3. Content Writing
  4. Editing & Proofreading
  5. Quality Assurance
  6. Free revisions
  7. Client Approval
  8. Publishing
  9. Ongoing Support

Contact us today to find out how we can help you succeed!

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