In an attempt to generate leads, financial businesses should create engaging content that can help them reach target audiences. This article aims to provide insight into what makes a good writer and how companies can find a FinTech content writer in London.
What is FinTech?
FinTech describes new technologies that aim to automate and enhance the way people manage their finances, including banking, investing, insurance, and payments. In essence, FinTech helps companies, business owners, and consumers better handle their finances, processes, and lives through specialised algorithms and software that operate on computers and, increasingly, smartphones.
FinTech, the word, is a combination of “finance” and “technology”.
The term ‘FinTech’ was coined in 1993, overlapping with the invention of the Financial Services Technology Consortium, founded by Citicorp in 1993. However, the concept of FinTech has been around since banks began using computer systems to process deposits and withdrawals.
According to Boston Consulting Group, in Q3 2021, FinTech investment was ninety per cent higher than all 2020 funding, summing to $34.4 billion worldwide.
Image Credit: Chris Montgomery
The Evolution of FinTech
FinTech seems like new technology, but the basic concept has been around for some time.
Early credit cards in the 1950s generally represented the first financial technology products available to the public. As a result, they eliminated the need for consumers’ to carry physical cash in their daily lives.
Financial technology evolved to include bank mainframe systems and online stock trading services. PayPal was founded in 1998, representing one of the earliest FinTech companies to operate online. It was a breakthrough revolutionised by mobile technology and social media.
This FinTech evolution has led to the mobile payments apps, blockchain networks, and social media-hosted payment options we use today.
Understanding FinTech
Financial technology (FT) broadly refers to any innovation in conducting financial transactions assisted by technological means, from the invention of electronic money to software for double-entry bookkeeping. However, FT has exploded since the internet revolution, the mobile internet, and the smartphone revolution. Therefore, FinTech now refers to various technological interventions in personal and commercial finance.
Financial technology includes a broad spectrum of financial services, including money transfers, depositing checks with your smartphone, bypassing a bank branch to obtain credit, raising money for business startups, or managing investments independently. According to EY’s 2017 FinTech Adoption Index, one-third (33%) of consumers use at least two or more financial services. Those consumers are also becoming increasingly aware of fintech as a part of their everyday lives.
Financial technology stands for using information and communications technologies in finance. It’s a broad term covering mobile banking apps, online payment systems, peer-to-peer lending platforms, crowdfunding websites, etc. These companies use different technologies such as artificial intelligence (AI), machine learning, big data analytics, blockchain, etc., to provide better customer service and increase business opportunities.
Three main factors have fueled the rise of FinTech:
1) New regulations
2) Increased consumer demand
3) More funding available for startups
Hence, more people want to get involved with FinTech than ever before. As a result, there is tremendous competition between FinTech startups.
What Does a Content Writer Do?
A content writer creates text-based materials such as blog posts, social media updates, press releases, etc. Writers should understand the target audience and write content accordingly. In addition, they also must ensure that the written material is well-structured and easy to read.
Ultimately, they must be able to provide valuable information to readers. A professional content writer researches various topics related to the industry or business and never compromises on quality over quantity. A content writer should always strive to produce high-quality content to keep readers engaged.
However, if you want to succeed with content marketing, make sure that your writing is engaging enough for the audience. You need a content writer who understands your business and knows precisely the content that would work best to achieve this goal.
What Is a FinTech Content Writer?
A FinTech writer specialises in financial technology content. Most experts will also take on a content marketing role, ensuring that a financial technology business’s content fits its overall online marketing strategy. In addition to creating website content, a FinTech writer may also write for social media and print.
A good writer must have strong communication skills and the ability to explain complex concepts in plain English. In addition, content creators should also research topics thoroughly before writing begins.
The best FinTech writers are professionals who have worked in the financial services industry before moving into writing. As a result, they are familiar with the technical jargon.
In addition, such writers should be creative and innovative. They need to develop unique ideas and make readers interested in learning more about the topic.
When writing for the web, writers should remember that people read the text differently from listening to audio or watching videos. Therefore, a FinTech writer needs to convey information clearly so that the reader understands every point they want to get across.
Why Should I Hire a FinTech Content Writer?
In today’s world, many companies offer competing products and services. In order to stand out from the crowd, businesses need to provide variety. One way to achieve this is by creating quality content that helps customers understand the benefits of your products or services.
To attract new customers, companies should provide relevant content. This means focusing on publishing valuable information to prospects.
People often skim through articles quickly without reading every word. It is why businesses hire professional FinTech content writers who will successfully capture the readers’ attention by making each sentence count.
What Are the Benefits of Hiring a FinTech Content Writer?
As mentioned earlier, paying for professional FinTech content writing services has many advantages over hiring any freelance ghostwriter without a specific finance background.
Here is an ultimate list of benefits:
1) A good FinTech content writer knows what content attracts readers. Therefore, writers should be able to identify the most effective keywords for ranking. Keyword research will lead to writings that match your company’s goals and objectives.
2) Provide valuable insights into improving your company’s brand image. For example, understanding your target audience can help develop an engaging content plan to increase traffic.
3) A FinTech content expert can help create compelling headlines and subheadlines. These elements play a crucial role in attracting visitors to your site.
4) Help build a community around a business. Content is one of the ways to connect with potential clients. For establishing a loyal following, sharing helpful information with followers is essential.
5) Writing for multiple platforms simultaneously, including websites and social media.
6) FinTech content writers can be freelancers or FinTech content writing agencies. As a result, companies don’t need to hire full-time staff; instead, they can outsource this workload and avoid additional costs with traditional employment.
7) Such writers can collaborate with various departments within your organisation. Consequently, they can ensure the digital content strategy aligns fully with its business objectives.
Additional Benefits
8) Create informative material that answers questions from prospective customers. In addition, they could include helpful tips on how to solve problems using your business’s expertise.
9) A FinTech article writer can assist you with SEO. Search engine optimisation (SEO) refers to improving search results by making sure that your website appears higher in Google searches. To achieve this goal, they can ensure your articles are keyword-rich.
10) A FinTech writer can sometimes address all other technical aspects of writing, like adding links and images to posts and making them appealing to readers.
11) Professional content writers guarantee their work is free of grammar and spelling mistakes.
12) A FinTech content manager can organise the website content and decide which pieces of content are driving the most leads and which need perfecting.
How Do I Find a FinTech Content Writer in London?
The first step toward finding a FinTech content writer in London is identifying your needs. This means knowing what type of content you’re looking to build. It could be blog posts, eBooks, white papers, infographics, case studies, etc.
There are different types of content writers, so businesses should choose someone with experience in the financial industry.
You might also consider hiring a FinTech content strategist. These individuals can help plan and develop a comprehensive content strategy. Furthermore, they can provide guidance for creating an overall digital presence.
Here are some bulletproof ways companies can hire help when it comes to finding FinTech content writers in London.
Word-Of-Mouth
Word-of-mouth is the most widely used way of finding freelancers for a business since you’re placing trust in the recommendation of a friend or business associate.
An excellent start to finding FinTech content writers in London is to reach out to industry colleagues and ask for recommendations.
FinTech Events
The FinTech conferences are excellent events for those passionate about financial technology and looking to learn more about it. It’s a perfect opportunity to network with other professionals in the industry, get inspired by thought leaders, and gain insight into new trends and technologies. In addition, such events can also be a great place to start searching for FinTech writing professionals. Companies can find such events using apps like Eventbrite.
Job Boards for Hiring Talent
A job board is a website that allows employers to post jobs and recruiters to search for them. Companies looking to fill positions often use job boards. In addition, some job boards allow users to filter search results based on location. For example, if you’re interested in finding a FinTech writer in London, you should check out Indeed.com, Jobs.co.uk, SimplyHired.com, or Glassdoor.com.
Social Media Networks for Recruiting
Many people use social media to share information and connect with others. By sharing posts from job boards to business social media profiles, you can attract potential candidates.
LinkedIn is a professional network that connects people through their shared interests, activities, and expertise. For example, to connect with FinTech content writers, you can reach out to professionals who market their services on LinkedIn.
Reddit is a user-generated news aggregation and discussion website. The goal is to help readers discover exciting stories. Reddit has become a go-to resource for breaking news and trending topics. For example, to find FinTech content writers in London, search subreddits related to finance.
Find FinTech Content Writing Agencies in London
A content marketing agency is a company that specialises in creating and managing content for its clients. Companies typically hire content marketing agencies to develop, manage and distribute their content online.
When outsourcing FinTech writing services, marketing agencies might be more expensive than freelance writers, but they are a more reliable solution.
Considering London is the world capital of financial technology, there are some FinTech content marketing agencies with proven track records in helping companies build their digital marketing strategies from scratch.
The Core Skills in a FinTech Content Writer?
FinTech is one of the fastest-growing sectors in banking and finance. It’s also one of the most exciting.
There has been an explosion in demand for FinTech-related content – from blogs to white papers, case studies to infographics. And with more companies than ever before launching their FinTech ventures, there’s never been a better time to write about this topic.
But how do you ensure you get the best possible outcome?
The answer lies in understanding what your needs are. So let’s take a closer look at what you should expect:
1) A deep knowledge of the subject matter
Writing about FinTech requires a thorough understanding of both the technological advancements and the regulatory landscape. You want to ensure that the writer understands how these innovations work and why they’re essential to businesses.
2) An ability to communicate clearly
When looking for a FinTech content writer, you should hire someone who can effectively convey complex ideas.
3) An ability to think independently
If you’re working with a freelancer, likely, you won’t have much control over the process. However, to produce high-quality content quickly, the writer will need to be able to come up with creative solutions to any issues that arise during the writing process.
4) Flexibility
You’ll need to be flexible if you plan to work with freelance writers. As your business grows, so too does the need for additional resources. FinTech content writers should be willing to adapt their approach as necessary.
Additional skills
5) Creativity
Companies should allow writers the freedom to express themselves creatively. But you shouldn’t forget to provide some tangible direction for the content strategy.
6) Quality assurance
You must review each draft carefully before sending it out into the wild. If you’re unsure whether something is acceptable, ask the writer to explain their reasoning.
7) Timely delivery
Good content writers should be able to meet deadlines, which means they should be ready to start working right after making contact.
8) Loyalty
The go-to content writers should strive to deliver exceptional results. In addition, they should be open to feedback and criticism and aim to improve upon previous efforts.
9) Transparency
Be upfront with your requirements. Make sure you understand the content you need before beginning the search.
10) Good communication skills
A solid written and verbal communication style is crucial to the success of any project.
11) Professionalism
A professional attitude is an integral part of being successful in business. It shows when people treat others with respect and courtesy.
12) Knowledgeable about FinTech
A background in FinTech is critical for anyone seeking to write about this industry.
13) Understanding of FinTech terminology
The terms used by FinTech companies are often very technical. Therefore, a FinTech content writer needs to communicate these concepts.
Why Choose Us?
Our team of expert financial writers comprises professionals from diverse backgrounds. Each writer has unique skills and experience, allowing us to cover topics ranging from personal finance to business management.
Our founder has over 15 years of experience in financial services (banking, trading, neobanks, challenger banks) and FinTech.
Consequently, we can produce quality content that helps clients achieve their goals.
We also work closely with each client to ensure that their needs are met. For example, if you need content written about a company or product, we will ensure that this information is accurate and up-to-date. Furthermore, we are highly skilled at creating content that targets specific audiences.
In addition, we use different tools and techniques to ensure that what we write is engaging and informative. Some of these methods include:
- Researching relevant data and statistics
- Conducting in-depth keyword research
- Analysing the competition
- Writing original content that is clear and concise
- Editing and proofreading
- Using visual elements like infographics and videos
Here at All Markets Agency, we create content tailored to our client’s needs
If you’re looking for a reliable, long-term partner who can help you meet your content marketing objectives, you should consider working with us.
All Markets Ltd is a digital writing and content agency based in London. We focus on developing SEO friendly content for FinTech start-ups and the financial services industry.
