What is FinTech Content-as-a-Service?

FinTech content-as-a-service – a term we decided to loosely coin at All Markets Agency – is the provision of services around content marketing, planning and creation.

As an agency, we combine finance-specific marketing skills and an understanding of creating effective content for the financial services sector for our clients.

To put it another way, Fintech content-as-a-service helps build your financial organisation’s brand and develop its authoritative voice within the finance industry. 

Instead of hiring content marketers and creators yourself, we can provide the whole value chain of consulting, marketing, content planning and content writing to you as a service. 

As a result, you will be able to connect with your target audience and gain their trust. In addition, your company will increase website traffic and drive qualified leads for your business.

Fintech content marketing
Image Credit: Yannick Pulver

What Does ‘Content’ stand for in ‘Content-Marketing’?

Content marketing has become one of the most critical aspects of digital marketing. It helps businesses create valuable relationships with customers by providing engaging, helpful, and relevant information about products or services.

Content marketing means creating online content to help build brand awareness and increase sales.

The content doesn’t usually directly promote the brand. Instead, it is meant to provide value to the reader. The way to achieve this is by helping them solve a problem, teaching them something useful, or just providing entertainment.

FinTech content-a-service provides a complete solution that includes strategy, planning, writing, editing, graphic design, video production, etc. 

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Why Do Fintech Companies Need Content Marketing?

Creating useful, authoritative and promising content for marketing your products and enabling lead and sales funnels is not an easy task.

Financial services firms relied heavily on direct marketing campaigns to generate new leads for their business until very recently. However, as marketing evolved, it became expensive and difficult to maintain.

Today’s consumers are inundated with messages every day. As a result, ads are now present on almost every device and platform. And while these methods can be effective, they are expensive and can even lead to resentment from customers.

That’s where content comes in. It’s the perfect way to connect with potential customers and prospects. If done right, content marketing will encourage people to visit your site, convert those visitors into buyers, and keep them engaged with your brand and service.

But how do you make sure your content is worth reading? How do you know if it’s going to resonate with the readers?

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‘Budget’ or: How Much Should I Spend On Content Marketing Services?

There are no clearly defined rules for spending money on content marketing. Each company has different goals and budgets, so there isn’t a one-size-fits-all approach.

Content marketing budgets vary widely depending on the size of your company. For example, small businesses may only spend $1,000 a month on content marketing, but larger companies may pay as high as $10,000 each month.

The amount you spend will depend on your budget, goals, and target audience. Nevertheless, no matter how much you spend, it takes approximately six months of continuous content marketing efforts to see effective results.

Google needs time to index and rank your content.

So, in terms of time, it is best if you plan to invest at least these six months to monitor the effectiveness of the campaign. In addition, this will provide enough time to test different strategies and evaluate which ones work best for your brand.

Most experts recommend starting small in terms of budget and adding budget once you (or your agency) have identified a winning strategy. The key is to find a marketing partner who understands your needs and wants to help you reach your goals.

person using phone and laptop computer

FinTech Content Marketing: What Are the Benefits?

The main goal of a content marketing campaign is to increase brand awareness and drive traffic to your website.

Once you have a steady traffic flow, you can promote your products and services. 

This helps build trust among your target market, which increases conversion rates.

If you’re looking to boost your revenue, content marketing is an excellent place to start. By providing valuable information to your audience, you’ll attract more customers than with traditional advertising.

And because content marketing doesn’t cost as much as billboard advertising, you won’t break the bank. Plus, it’s easy to scale up or down, depending on your budget.

What Does a FinTech Content Marketer Do?

fintech content marketer creates content that educates, informs, entertains, and inspires audiences. In addition, they produce content that aligns with business objectives and delivers value to your customers.

This includes blog posts, white papers, case studies, infographics, podcasts, video tutorials, etc.

In addition to writing, editing, and publishing these pieces, a fintech content marketer manages social media accounts, handles email campaigns, and promotes content across various channels.

Their job is to make sure the content you create is engaging and valuable. In addition, fintech marketers ensure that every piece of content meets quality standards and is optimised for search engines.

person typing on laptop computer

How to Create Effective Fintech Content Marketing

There are many ways to create effective fintech content marketing. Here are some tips to get started.

  • Use keywords. To find the content they are looking for, users first need to explain it to Google. Keywords are the words that describe your topic. Use them throughout your content. Include them in titles, headlines, subheads, body copy, and anywhere else they make sense.
  • Create content that answers questions. People often ask questions online. Your content should answer those questions so readers know where they stand.
  • Answer common objections. When you write content, think like your audience. Ask yourself, “what would I say if this were my situation?”
  • Think about the target audience. Who is reading your content? You can learn more about it by using Buzzsumo, Ahrefs, and Google Analytics tools.
  • You can also look at data from the competitors. For example, find out what types of articles they publish and how they promote them.

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Should You Hire a Content Marketing Agency for Your Fintech Business?

A fintech content-as-a-service agency takes all the guesswork out of producing quality content.

Such firms understand the finance industry’s ins and outs and the language the audience speaks and understands best. As a result, they craft engaging and informative pieces that compel readers to take action with this knowledge.

In addition, agencies manage all the technicalities involved in creating high-quality content like videos, infographics, blogs, webinars, eBooks, and other types of content.

We at All Markets Agency work closely with our clients throughout the entire process. From brainstorming ideas to crafting copy, writing, editing, proofreading and publishing content across multiple platforms. 

Why Choose Us?

Here at All Markets Agency, we understand great content.

If you’re looking for a reliable partner who can help you meet marketing objectives, then you should consider working with us.

All Markets Ltd is a digital writing and content agency based in London. We focus on developing SEO friendly content for FinTech start-ups and the financial services industry.

Contact us today to find out how we can help you succeed!

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